MARKETING

Brochures

The Infinite Capacity Partnership seeks to strengthen both arts and commerce in North Adams. In service of that goal, we've created several different brochures marketing North Adams, including a seasonal map-and-cultural-calendar, intended for both residents and tourists, printed in collaboration with The North Adams Transcript, and a full-color brochure distributed through the Mayor's Office of Tourism and Cultural Development, intended to showcase North Adams' significant cultural and economic riches to prospective visitors.

In Summer of 2003 we presented the first edition of the Cultural Map of North Berkshire, showcasing some of the fantastic arts endeavors going on around the area. We plan to print new editions at least once a year.

Signage

The ICP created a 4' x 5' permanently-mounted map which hangs outside of MASS MoCA. The outdoor map features a large-scale map to show MASS MoCA's thousands of annual visitors just how much there is to see and do in downtown North Adams, within walking distance of the MoCA complex; copies of our maps and brochures are available in a weatherproof plexiglass holder beneath the large map sign.

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Infinite Capacity Partnership, 6 West Main St., North Adams MA 01247.